Unilever United States, Inc.: This Ain't No Sippin' Tea campaign

Susan Risland

In 1993 and 1994 a 100-year-old tea company changed with the times by acknowledging that certain consumers, particularly those in their teens or early 20s, enjoyed chugging cold beverages without pausing for breath instead of drinking them in the slower, more sophisticated way in which tea had traditionally been consumed.

Unilever United States, Inc.: This Ain't No Sippin' Tea campaign

Susan Risland

Overview

In 1993 and 1994 a 100-year-old tea company changed with the times by acknowledging that certain consumers, particularly those in their teens or early 20s, enjoyed chugging cold beverages without pausing for breath instead of drinking them in the slower, more sophisticated way in which tea had traditionally been consumed. The company's "This Ain't No Sippin'Tea" campaign also pointed out that the Lipton Original brand, unlike its primary competitor, was brewed, not mixed from reconstituted tea powder. Television commercials showed celebrities guzzling tea, and related radio...

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