Texaco Inc.: Texaco Star Theater Starring Milton Berle campaign

Nancy Condry

Texaco Inc., always believed in going after business in a big way. If the company were to have gas stations in one state, it would have stations in all states, which meant 48 in 1948.

Texaco Inc.: Texaco Star Theater Starring Milton Berle campaign

Nancy Condry

Overview

Texaco Inc., always believed in going after business in a big way. If the company were to have gas stations in one state, it would have stations in all states, which meant 48 in 1948. Texaco embodied the American business spirit: be bold and grow. That applied to advertising as well. If the company were to advertise, it would be a major advertiser. Having been a pioneer sponsor on radio, Texaco concluded that the new entertainment and news medium, television, was a worthwhile development and was here to...

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