Smith Barney: Smith Barney. We Make Money The Old-Fashioned Way. We Earn It campaign

Nancy Condry

In the 1970s, Smith Barney was a small, obscure investment banking firm with a "white-glove" reputation.

Smith Barney: Smith Barney. We Make Money The Old-Fashioned Way. We Earn It campaign

Nancy Condry

Overview

In the 1970s, Smith Barney was a small, obscure investment banking firm with a "white-glove" reputation. After deregulation in 1975, fixed-rate commissions were abolished for all transactions, including the large institutional fees with which Smith Barney made its money. The company immediately began searching for a personal investment, or "retail," partner to balance its business. The result was a merger with the solid, but also relatively unknown, Harris Upham and Company. Combined, the two firms had close to 100 branch offices in the...

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