Shell Oil Company: Shell's Oil Story Ads campaign

The Shell Oil Company's roots in the United States go back to 1912, when Royal Dutch/Shell Group made its first shipment of Sumatran gasoline to Richmond Beach, Washington, a small port north of Seattle.

Shell Oil Company: Shell's Oil Story Ads campaign

Deborah Mack

Overview

The Shell Oil Company's roots in the United States go back to 1912, when Royal Dutch/Shell Group made its first shipment of Sumatran gasoline to Richmond Beach, Washington, a small port north of Seattle. After establishing a sales company in the Pacific Northwest and an oil prospecting company in Oklahoma, the Royal Dutch/Shell Group expanded its business activities in the United States during the 1920s, building refineries and setting up additional corporate entities to conduct manufacturing and research.

The first Shell service station was designed and built in 1915....

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