Reebok International Ltd.: Bungee Jumping campaign

William D. Baue

During the CBS coverage of the NCAA championship games in men's basketball on March 17, 1990, Reebok International Ltd.

Reebok International Ltd.: Bungee Jumping campaign

William D. Baue

Overview

During the CBS coverage of the NCAA championship games in men's basketball on March 17, 1990, Reebok International Ltd. debuted a commercial by its ad agency, Chiat/Day/Mojo, New York, for the recently introduced basket ball shoe called the Pump, an acronym for "Performance Under Maximum Pressure."

Reebok had introduced the top-of-the-line $170 model, which featured an inflatable bladder created by Design Continuum from the same materials used for intravenous tubing in hospitals, with upbeat spots featuring basketball stars Dominique Wilkins and Byron Scott smiling and singing while pumping up their...

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