Pepsi-Cola Company: Just One Look campaign
Rebecca StanfelOverview
The Pepsi-Cola Company launched a high-profile and immensely popular advertising campaign in 1991 to coincide with changes it made to the company's packaging. In September of that year Pepsi announced that after four years of tinkering, it was ready to update the company's logo, which appeared on both the cans and bottles of its flagship brands—Pepsi and Diet Pepsi, in order to hype the sleeker, more modern logo, Pepsi and its ad agency, BBDO Worldwide, New York, designed a commercial that featured supermodel Cindy Crawford, a humorous paean to childhood and...