Nestlé USA, Inc.: Take The Nestea Plunge campaign

Advertisements that showed people taking a sip of iced tea and then blissfully falling into pools of water helped Nestlé S.A.

Nestlé USA, Inc.: Take The Nestea Plunge campaign

Susan Risland

Overview

Advertisements that showed people taking a sip of iced tea and then blissfully falling into pools of water helped Nestlé S.A. portray its Nestea powdered tea mix as the perfect beverage to quench thirst, Ice and water in the ads served as metaphors to illustrate that a glass of Nestea could cool the body and satisfy thirst. In one commercial from 1978 a man sang, "My work is gettin' heavy. / Got a thirst I can't forget. / Like to soak that thirsty feeling, / but the job's not...

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