Miller Brewing Company: High Life Men campaign

"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek "Miller High Life Manifesto," a document created by Miller's ad agency, Wieden & Kennedy, of Portland, Oregon, to inaugurate the new "High Life Men" campaign.

Miller Brewing Company: High Life Men campaign

William D. Baue

Overview

"Only a large-scale decline in American manhood can account for the near disappearance of Miller High Life Beer," claimed Miller Brewing Company in its tongue-in-cheek "Miller High Life Manifesto," a document created by Miller's ad agency, Wieden & Kennedy, of Portland, Oregon, to inaugurate the new "High Life Men" campaign. This was the first new campaign in support of the flagship High Life brand to appear on national television in seven years. After such a long absence from mainstream advertising, the creative approach could have picked up where the...

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