McNeil Consumer Products Company: The Pain Reliever Hospitals Use Most campaign

Christine Miner Minderovic

Tylenol was the brand name for the analgesic acetaminophen manufactured by McNeil Consumer Products Company, a division of Johnson & Johnson.

McNeil Consumer Products Company: The Pain Reliever Hospitals Use Most campaign

Christine Miner Minderovic

Overview

Tylenol was the brand name for the analgesic acetaminophen manufactured by McNeil Consumer Products Company, a division of Johnson & Johnson. Tylenol was available first as a pediatric pain reliever in the mid-1950s, and in 1959 it became available in adult strength. It was not until aggressive advertising in the 1970s, however, that Tylenol became popular. It eventually became the best-selling over-thecounter pain reliever and one of the most universally recognized consumer products. While rising to the top in its product category, however, Tylenol suffered...

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