Hershey Foods Corporation: Collisions campaign (1969)

Susan Risland

Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an advertising campaign that began building Reese's Peanut Butter Cups into the corporation's best-selling brand of candy.

Hershey Foods Corporation: Collisions campaign

Susan Risland

Overview

Shortly after acquiring the H.B. Reese Company in 1963, Hershey Foods Corporation launched an advertising campaign that began building Reese's Peanut Butter Cups into the corporation's best-selling brand of candy. The "Collisions" campaign, which ran from 1969 to 1986, called attention to the fact that the candy consisted of an unusual combination: a milk chocolate shell and peanut butter filling. A 1972 spot featured two people walking toward the corner of a building from opposite directions. One was eating chocolate, and the other was eating peanut butter. When they turned the corner...

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