Harley-Davidson, Inc.: Live To Ride, Ride To Live campaign (1990s)

William D. Baue

In its heydays in the 1950s, the Harley-Davidson Motor Company had no need to advertise. Of the 114 motorcycle makers established in the United States during the first half of the twentieth century, Harley was the sole survivor.

Harley-Davidson, Inc.: Live To Ride, Ride To Live campaign

William D. Baue

Overview

In its heydays in the 1950s, the Harley-Davidson Motor Company had no need to advertise. Of the 114 motorcycle makers established in the United States during the first half of the twentieth century, Harley was the sole survivor. (The Indian Motorcycle Company was the last and biggest competitor to bow out of the business, in 1953.) Harley held a captive audience, with devotees at both ends of the social spectrum, from the "good" (almost every American police officer on motorcycle duty rode a Harley) to the "bad"...

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