General Motors Corporation: The New Symbol For Quality In America campaign (1989)

In 1989 the Buick division of the General Motors Corp. (GM) achieved distinction when one of its full-sized autos was named one of the "Top 10 Trouble-Free" cars by the prestigious J.D.

General Motors Corporation: The New Symbol For Quality In America campaign

Rebecca Stanfel

Overview

In 1989 the Buick division of the General Motors Corp. (GM) achieved distinction when one of its full-sized autos was named one of the "Top 10 Trouble-Free" cars by the prestigious J.D. Power & Associates. Like most other domestic car companies, the once-mighty Buick had suffered from sagging sales and a tarnished image in the wake of an influx of reliable and economical Japanese imports in the 1970s. American vehicles were branded as shoddily made when compared to vehicles made by companies such as the Toyota...

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