Frito-Lay Company: Frito Bandito campaign (1969-1970)

Deborah Mack

Corn chips called "fritos" were originally a Mexican snack food, found only in the south western part of the United States.

Frito-Lay Company: Frito Bandito campaign

Deborah Mack

Overview

Corn chips called "fritos" were originally a Mexican snack food, found only in the south western part of the United States. A Texan named Elmer Doolin changed all that, however, when he bought the recipe for the chips and a small distribution area from a Mexican man in San Antonio for $100. By the 1940s, Fritos were being advertised in national magazines. But while the product's first ad campaign—"Munch a bunch of Fritos"—brought the corn chips national attention, the later "Frito Bandi to" campaign became its most memorable.

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