Coca-Cola Company: Holiday Advertising campaign (1920-1964)

Nancy Condry

In the 1920s, the Coca-Cola Company and its advertising agency, the D'Arcy Advertising Company in St.

Coca-Cola Company: Holiday Advertising campaign

Nancy Condry

Overview

In the 1920s, the Coca-Cola Company and its advertising agency, the D'Arcy Advertising Company in St. Louis, began searching for a depiction of Santa Claus that would complement a new slogan, "Thirst Knows No Season," Although Coca-Cola was everywhere people went—soda fountains, lunch counters, and gas stations—it was still a warm weather drink, and consumption declined sharply in cold winter months.

Several artists tried yet failed to capture a pleasing image of Santa before Haddon Sundblom presented his larger-than-life vision in 1931. By then the company also recognized the importance of capturing...

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