Bayer Corporation: Alka-Seltzer - Magadini's Meatballs Campaign
E. M. ShostakOverview
By the time one of Alka-Seltzer's most famous commercials, "Magadini's Meatballs," aired on television in 1970, the popular antacid and headache remedy was a well-established brand with a tradition of innovative and entertaining advertising. One of the first products to sponsor television programs during the early 1950s, Alka-Seltzer set a new standard for technical sophistication and humor with its commercials featuring the animated puppet known as Speedy Alka-Seltzer. Speedy proved so charming that he continued to tout Alka-Seltzer's benefits to the public for almost a decade and helped to...