Anheuser-Busch Companies: Budweiser Clydesdale Team campaign
Sarah MilsteinOverview
In 1933 Anheuser-Busch, Incorporated, introduced its Budweiser Clydesdale team. Originally meant to celebrate the repeal of Prohibition in the United States, the horses became one of the country's most successful advertising icons, helping to make Budweiser the top-selling brand of beer year after year in the United States. Used in various campaigns, the team starred in award-winning television spots, both serious and humorous, and appeared on Budweiser promotional items. Traveling teams of Clydesdales toured the country annually and in 1993 took part in the inaugural parade for President Bill Clinton. While...