Anheuser-Busch Companies: Budweiser Clydesdale Team campaign (1993)

In 1933 Anheuser-Busch, Incorporated, introduced its Budweiser Clydesdale team. Originally meant to celebrate the repeal of Prohibition in the United States, the horses became one of the country's most successful advertising icons, helping to make Budweiser the top-selling brand of beer year after year in the United States.

Anheuser-Busch Companies: Budweiser Clydesdale Team campaign

Sarah Milstein

Overview

In 1933 Anheuser-Busch, Incorporated, introduced its Budweiser Clydesdale team. Originally meant to celebrate the repeal of Prohibition in the United States, the horses became one of the country's most successful advertising icons, helping to make Budweiser the top-selling brand of beer year after year in the United States. Used in various campaigns, the team starred in award-winning television spots, both serious and humorous, and appeared on Budweiser promotional items. Traveling teams of Clydesdales toured the country annually and in 1993 took part in the inaugural parade for President Bill Clinton. While...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands