American Broadcasting Company Television Network, Inc.: Schoolhouse Rock campaign (1973-1985)

Robert Schnakenberg

From 1973 to 1985 the American Broadcasting Corporation (ABD) network was home to Schoolhouse Rock, a series of animated musical shorts inserted between children's weekend television shows.

American Broadcasting Company Television Network, Inc.: Schoolhouse Rock campaign

Robert Schnakenberg

Overview

From 1973 to 1985 the American Broadcasting Corporation (ABD) network was home to Schoolhouse Rock, a series of animated musical shorts inserted between children's weekend television shows. Created in response to government regulations designed to promote educational children's programming, the three-minute segments taught complex lessons in multiplication, grammar, history, and science. To do so, Schoolhouse Rock relied on techniques borrowed from the worlds of advertising and entertainment: eye-catching visuals, jingle-style music, and humor.

At the height of its popularity, Schoolhouse Rockaired five...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands