Corporate social responsibility – who needs it?
Paul FeldwickDDB London
The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt appropriate principles for the conduct of their core business.
Sir Geoffrey Chandler, ex-Shell and Amnesty International (2003)
Corporate leaders feel pressured by activists to take action on various social issues, and by donating money to a social issue they make friends and positive associations. The 'feelgood' of corporate philanthropy seems to be evidence enough. I disagree completely.
Michael Porter, Harvard Business School (2003)
Today we are used to hearing...