Substance sells: accountability and sustainability

Corporate policy and conduct are now inevitably under public scrutiny, and companies must take care to align public and private interests.

Substance sells: accountability and sustainability

Bennett FreemanSocial Research and Policy for Calvert

From human rights and labour practices to the environment and sustainable development, corporate policy and conduct is on the public agenda. Especially now, when trust in business remains low after the battering it has taken on both sides of the Atlantic over the last few years.

Public relations and public affairs professionals have a fine line to walk in aligning private and public interests. They can walk that line and align those interests if they recognise that real commitment and performance matter most – and that only...

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