Understanding citizen expectations - changing public perceptions of corporate social responsibility: a segmentation of global public opinion

This paper explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).

Understanding citizen expectations – changing public perceptions of corporate social responsibility: a segmentation of global public opinion

Chris Coulter, Lloyd Hetherington and Eugene KritskiGlobeScan, Canada

INTRODUCTION

In 1999, GlobeScan launched the Corporate Social Responsibility (CSR) Monitor, a global research study on the changing public expectations of companies. This survey of 1,000 people in each of 20+ countries has been annually tracking views of CSR through a period where corporations have been paying increasing attention to the management of social and environmental responsibility. The surveys are made possible through the collaborative efforts of GlobeScan's research partners...

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