The wanted ads
Keith Donaldson
The newspaper society's ongoing dialogue with advertisers and agencies recognises a clear need to identify the position that local newspapers occupy within the evolving media landscape. The regional press has never before presented greater opportunities for advertisers, enabling them to reach a wide range of audiences across different life-stages through different platforms, from the traditional newspaper to highly-specific niche magazines and websites.
It is well documented and widely accepted that the media landscape is changing: as media options continue to diversify, audiences fragment, and as the number of commercial messages increases, consumers are becoming more...