ABN AMRO (Netherlands) - The bank for first-year students

When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners.
  

ABN AMRO (Netherlands) – The bank for first-year Students

Campaign Title The bank for first year studentsBrand ABN AmbroCategory A11 Services – Financial, Public Services, Utilities, Environment & Agriculture Medal GoldAgency Downtown Actiemarketing

SUMMARY

When students begin their further education they feel the need for a good Bank that offers a special student account, and ABN Ambro perceives students as potential future high earners. In Dutch the word “Bank” means both financial institution and couch, so the promotion was a marriage of the 2 meanings to benefit both...

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