Unilever (Greece) - Lipton space to aroma and taste

In Greece's culture of coffee, tea suffered a decline in consumption. It was perceived as boring, best for old or sick people, lacking innovation and not as sociably acceptable as drinking coffee for a past time.
  

Unilever (Greece) – Lipton space to aroma and taste

Campaign Title Lipton Space to aroma and tasteBrand Unilever Hellas S.ACategory A3 Beverages Non Alcoholic Medal SilverAgency Rapp Collins Hellas

SUMMARY

In Greece's culture of coffee, tea suffered a decline in consumption. It was perceived as boring, best for old or sick people, lacking innovation and not as sociably acceptable as drinking coffee for a past time. So the brand leader Lipton brought out a new range of exotic teas in an innovative pyramid sachet.

CHALLENGES

To reverse the...

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