Carrefour (France) – Le Mois Magique
Campaign Title Le Mois MagiqueBrand CarrefourCategory A10 Retailers & Mail Order, B1 Creative ExcellenceMedal GoldAgency Euro RSCG 4D
SUMMARY
Le Mois Magique was a key annual celebration and sales event with promotions and a game of the same name.
CHALLENGES
To attract the public's attention, the aim was to adopt a creative, magical approach that was different to other media, and portray the game in a funny absurd way through three advertising films: “Everybody's obsessed by Le Mois Magique Carrefour”.
HOW OVERCOME
A powerful video...