Sanofi Aventis (Italy) – YOUnique
Campaign Title YOUniqueBrand Sanofi AventisCategory B4 The Best Long Term Campaign Medal BronzeAgency Publicis Dailog
SUMMARY
The pharmaceutical company Sanofi Aventis wanted to develop a loyalty programme for pharmacists, called the “YOUnique club”, so that pharmacists could accumulate points to have access to prizes relevant to their profession.
CHALLENGES
The aim was to gain the loyalty of 11,000 pharmacists through a unique and innovative service with customised activities, initiatives and offers, which would in turn give added value to the leading range of Sanofi-Aventis...