Air France KLM Cargo (Netherlands) – The Flight of the Golden Container
Campaign Title Flight of the Golden ContainerBrand Air France KLM CargoCategory A4 Business to Business incl. B2BMedal BronzeAgency EURO RSCG 4D
SUMMARY
The task was to find the route of the Golden Container as it flew around the world by answering 20 multiple choice questions from direct mail, SMS, email or trade journals. Each question provided a coordinate for the world map. Once the route was completed, prizes could be won, by guessing the weight (see Figure 1...