Freshways (Ireland) - Picnic

This brief paper discusses Freshways campaign to promote awareness and the quality of their sandwich range.
  

Freshways (Ireland) – Picnic

Campaign Title Freshways PicnicBrand FreshwaysCategory A6 FMCG Food Medal BronzeAgency Marketing Network

SUMMARY

Freshways wanted to promote both awareness and the great taste of their quality sandwich range. Picnics and lunchtime events in association with several Irish radio stations were launched, followed by “Free Lunch” offers through local newspapers, and a free packet of crisps was given away with promotional packs.

CHALLENGES

The Freshways brand had little recognition, and although there were many local and national sandwich suppliers, none had a predominant image of quality and...

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