KPN Hi (Netherlands) – Chatman (Hi Bla Bla)
Campaign Title Chatman (Hi Bla Bla)Brand KPN HiCategory A9 IT Technology & Telecoms & B2 InnovationMedal SilverAgency Lost Boys
SUMMARY
In order to stimulate the activation and use of their mobile browser i-mode, Hi, a Dutch Telecom company, offered MSN Messenger on mobile phones. Chatman (Hi Bla Bla) was the tool used. He was a complete mobile wacko, with lots of friends, and who was always contactable online (through a blog) or by MSN Messenger, and constantly wanted...