Johnnie Walker - A walk around the world

Orlando Hooper-Greenhill

The 1999-2006 campaign to revitalise Johnnie Walker, and turn it into a global icon brand, was based on the image of the striding man, which links the brand with the universal desire to progress.
Agency: Bartle Bogle HegartyAuthor: Orlando Hooper-Greenhill

Johnnie Walker – A walk around the world

TAKING A LOOK AT THE WORLD

If you want to see the world properly, look from space. It's the only way you can see the shape; round, not flat. This is a helpful perspective in understanding the challenges and prizes of a global idea. Which is what this paper is all about.

Johnnie Walker is one of the original global brands. We'll show how it was revived by a campaign that inspired the world, giving a company belief and creating an icon brand....

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