Proceed with caution

Chris Warren

Argues the importance of distinguishing between long-term trends, which have real impacts on and opportunities for the business, and short-term fads which fail to last (such as the Atkins diet).

Proceed with caution

Chris Warren

It seems like only yesterday that the zealous crusade to rid the world of carbohydrates was all the rage. Spurred by weight loss notions made popular by Dr. Robert Atkins and the wildly popular book, The South Beach Diet, millions of Americans ditched high-carb staples like bread and orange juice for protein-rich fare, such as eggs, meat, and even pork rinds. Looking to cash in, many restaurants and food companies eagerly embraced the craze. Carl's Jr. and Hardee's began offering low-carb options. Kraft Foods trotted out Oreo CarbWells. Even Ben & Jerry's got...

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