Pantene - Pro-V Pro Health

Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image.
  

Pantene – Pro-V Pro Health

Brand Name: Pantene – Pro-V Pro HealthAdvertiser: Procter & GambleAgency: Grey Worldwide WarsawPrize: BronzeCategory: Toiletries & Beauty

SUMMARY

Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image. In the Baltics, market share was barely growing and in Poland it had consistently declined since 2002. Moreover, the brand had a very cold and aloof image, having made little impact in the market for conditioners, despite...

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