SEAT Leon – Leaves Traces Behind
Brand Name: SEAT Leon – Leaves Traces BehindAdvertiser: SEAT S.A.Agency: Atletico International AdvertisingPrize: BronzeCategory: Automotive
SUMMARY
The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT, the launch of the new Leon was extremely important. Reflecting the car's importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about...