SEAT Leon - Leaves Traces Behind

The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT, the launch of the new Leon was extremely important.

SEAT Leon – Leaves Traces Behind

Brand Name: SEAT Leon – Leaves Traces BehindAdvertiser: SEAT S.A.Agency: Atletico International AdvertisingPrize: BronzeCategory: Automotive

SUMMARY

The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT, the launch of the new Leon was extremely important. Reflecting the car's importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about...

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