Search and online display
Darran Snatchfold
Back in 1998, The VP of world advertising at the world's largest advertiser, Procter & Gamble, recognised both a phenomenon and a problem when he mused that 'the internet is the most important marketing medium in history. As marketers, we really don't know how to use it effectively (1).
Eight years ago, levels of adoption, usage and, certainly, capital investment made it clear that the main vehicle of the information age would have a significant impact on our commercial, as well as personal, lives. Yet, at that time, few marketers, and few new media...