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Joe Mandese
I recently met with Shawn Gold, the chief marketing officer of one of America's fastest-growing and most dynamic brands. It's a brand that has emerged as one of America's largest, virtually overnight. With a customer base of more than 75 million, many of whom interact with it for hours each day, it has also become one of the nation's most influential brands, challenging how others think about marketing their brands. The problem, says Gold, is that his brand, online social networking service Myspace.com, hasn't yet figured out how to capitalise on its...