New insights on first-time electronic data on out-of-home and time-shifted television viewing
Robert H. Patchen and Beth WebbArbitron Inc., United States
INTRODUCTION AND BACKGROUND
Currently information from out-of-home and time-shifted or delayed viewing comes from special ad-hoc studies of these issues. The results of many of these studies, reviewed below, suggest that these are both significant sources of viewing that are being missed in current TV ratings measurement. However many of these studies rely on self-reports of general behavior patterns and/or are unable to provide much context into exactly...