Increasing viewer control - advancements in BARB measurement

Bjarne Thelin and Tony Wearn

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.

Increasing viewer control – advancements in BARB measurement

Bjarne Thelin and Tony WearnBARB: Broadcasters' Audience Research Board Ltd, United Kingdom

INTRODUCTION

As we look ahead in the field of television audience measurement we can see great challenges. It seems clear that markets around the world will need to adapt audience measurement systems to reflect changes in the consumption and distribution of television content. Change tends to be a gradual process but the speed of change can mean that a series of minor effects can compound to create a sizeable transformation within a short period of time. When...

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