Family matters - the unique selling point of television

Fred Bronner, Nelly Kalfs and Paul van Niekerk

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.

Family matters – the unique selling point of television

Fred BronnerUniversity of Amsterdam and further affiliated with the research agencies Veldkamp and TNS NIPO, Netherlands

Nelly KalfsDutch Television Audience Research Foundation, Netherlands

Paul van NiekerkSPOT (Dutch Association of Television Exploitants), Netherlands

INTRODUCTION

In nearly all countries we see that television viewing time increases nearly every year. The question is 'what is the big attraction of television for the audience?'

In questioning the public, one of the main attractions cited seems to be the experience of 'consuming together'. People have more fun and can communicate when they watch...

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