SBS Metropolitan Youth study

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries.

SBS Metropolitan Youth study

Peter BehrendsSBS Broadcasting, Netherlands

Matthias Steinmann and Knut HackbarthTelecontrol Group, Switzerland

INTRODUCTION

Knowing the behavior and the needs of teenagers is a difficult task for broadcasters. Young people are difficult to attract for participation in research surveys. High incentives have to be paid to recruit a representative sample of teenagers. Additionally, young people are not known to have the best compliance when observing the tasks they have to do for a market research survey (filling in questionnaires, noting daily activities in a diary, following instructions on how to complete certain tasks). Youngsters...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands