E pluribus unum - Lessons learned in creating a new currency for the outdoor industry

Ian Garland and Pete Doe

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S.

E Pluribus Unum - lessons learned in creating a new currency for the outdoor industry

Ian Garland and Pete DoeNielsen Outdoor, United States

INTRODUCTION

On the 4th July 1776 the American Founding Fathers signed the Declaration of Independence, the document which unified the 13 colonies of America and sought their separation from Britain. During this period the new government adopted the motto “E Pluribus Unum”, or “out of many, one” to recognize the strength of the unified country (this motto is still present on the Great Seal of America used by the U.S. government)....

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