Radio lunch for busy Muscovites - RadioControl in Moscow
Tanya KoshechkinaGfK GB, United Kingdom
Nick NorthGfK Media GB, United Kingdom
INTRODUCTION TO THE MARKET
While research figures released by PricewaterhouseCoopers, the Internet Advertising Bureau and the World Advertising Research Center in the United Kingdom in April 2005 showed that online adspend has exceeded that of radio,1) radio professionals in Russia have already been mourning for several years over the growth levels in their sector.
At the time of writing, the advertising market in Russia is one of the most dynamic in the world: according to local...