Station to station: measuring radio audiences with a PPM panel in Québec

Pasquale A, Pellegrini and Ken Purdye

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron’s Portable People Meter (PPM).

Station to station - measuring radio audiences with a PPM panel in Québec

Pasquale (Pat) A. Pellegrini and Ken PurdyeBBM Canada, Canada

INTRODUCTION

BBM has been operating a commercial Personal People Meter (PPM) panel for the measurement of French-speaking television audiences in Québec for almost two years now. Our extensive experience in setting up and enhancing this panel is covered fully in an earlier paper (Pellegrini and Purdye, 2004). In addition to measuring TV audiences, 22 radio stations (both English and French, Canadian and U.S.) have allowed their signals to be encoded to facilitate the testing of...

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