How we buy financial services

The financial services industry is the single largest contributor of marketing expenditure in many advanced countries.

How we buy financial services

 

Roderick WhiteAdmap

"There’s no one with endurance like the man who sells insurance"

       

                Frank Crumit, 1935

                                   

We all (or nearly all, at least in the industrialised countries) need financial services. We need somewhere to bank our money, rather than keeping it under the mattress. We find it useful to have credit and debit cards - or to take out a loan, especially to buy a house, when it’s called a mortgage, just to frighten the ignorant. We insure ourselves...

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