Beyond online advertising - lessons about the power of brand websites to build and expand brands
Laurent FloresCEO, CRMMetrix, Inc., France and United States
Harald EltvedtCRMMetrix, Inc., United States
“Over 85% of the traffic to leading branded websites consists of medium to high value customers.”
“On average purchase intent sees a double digit increase after someone has been to a site more than once.”
OVERVIEW AND OBJECTIVES
The overall objective of this paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the...