What's next for viral marketing?
Tim Gibbon and Rachel Hawkes
Hasn't viral marketing come a long way? One of the first memorable campaigns to break this often misunderstood medium was Hotmail, where a simple message at the bottom of each email enticed it to be sent on to a friend. Some years later we have Google Mail, launched in a similar way, except you need to be invited.
Viral marketing like Hotmail and Google Mail transcends offline and online media: it creates a positive reaction and is a self-propelling message – allowing an audience to experience and interact...