The future of communications planning

Based on his book, 'Space Race - An inside view of the future of communications planning' - Jim Taylor, regional director of Mediaedge:cia, looks at how the communications industry will evolve over the next 15 years.

The future of communications planning

Jim Taylor

There has been a blue haze over the communications industry for some time. Visit the Blue Mountains west of Sydney and you will see what I mean. Vapourised oil rising off the leaves of the eucalyptus forest makes this area one of the most highly combustible places on earth. Every few decades, the oil-rich air of the tree crowns erupts with a ferocity that leaves firefighters helpless and destroys everything in its path. But the eucalyptus is not suicidal; it depends on the intense heat to crack the nut that contains its seeds...

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