Compacting Newspapers Without Changing Size

Mario R. Garcia

One of the most profound recent trends in the newspaper industry has been the movement towards formats based on a more compact style.

Compacting newspapers without changing size

Mario R. GarciaGarcia Media, Florida

Compact. The word immediately evokes size. After all, according to reports, studies and focus groups, readers increasingly want their news compact-size. Yet is it change in the physical size of the newspaper that readers want or the size of the content itself — shorter articles, fewer sections, in-depth photo captions, snappier headlines?

Is it possible to do one without the other?

Anything is possible.

In presenting the other side of the compact equation, this month's cover story illustrates how the presentation of content can make as big an impact...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands