Air New Zealand - airpoints relaunch

A review of Air New Zealand’s loyalty programme revealed two major trends – consumers were finding it difficult to redeem their points and the airline was carrying a fiscal liability in terms of accrued, unredeemed Airpoints.

Airpoints relaunch

Category: New Product or Service IntroductionAgency: Colenso BBDO and AIM ProximityAdvertiser: Air New Zealand Ltd

SUMMARY

A review of Air New Zealand's loyalty programme revealed two major trends – consumers were finding it difficult to redeem their points and the airline was carrying a fiscal liability in terms of accrued, unredeemed Airpoints.

In what is believed to have been a world first, Air New Zealand decided to revamp the scheme and revalue the points so they could be redeemed for any seat, on any flight – just like cash.

However in doing...

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