Agency: TBWA\ Toronto | Authors: Don Robinson, Robert Noxon, Glenn Busby, Philip George, James Spence, Serena Trentini, Kim Hunter, Mike Blackmore and Jeff MacEachern |
Whiskas: The Cat's Meow
Advertiser: Effem Inc. Awards: Off To A Good Start - Certificate Of Excellence
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): March 2004 – December 2004.Start of Advertising/Communication Effort: February 25, 2004.Base Period for Comparison: January 2003 – December 2003.
What does it take to own a market position? How does a brand do this while defending itself in a rapidly...