Jergens Ultra Care

It used to be that women felt the need to cover up their skin. But times have changed.
Agency: TAXIAuthors: Ted Arnold, Maureen Pharand, Heather Carney, Patrick Chaubet, Maxime Patenaude, Diane Bélanger, Marie-Claude Thiffeault, Laurent Trudel, Jacques Latreille and Stéphane Charier

Jergens Ultra Care

Advertiser: Jergens Ultra Care Awards: Off To a Good Start - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): December 2004 – May 2005.Start of Advertising/Communication Effort: December 2004.Base Period for Comparison: December 2003 – May 2004.

It used to be that women felt the need to cover up their skin. But times have changed. From fashion runways to office buildings, women are showing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands