Agency: john st | Authors: Matt Stringer, Jayme Maxwell and Charlie Bresler |
K & G Fashion Stores
Advertiser: K & G Fashion Stores (The Men's Wearhouse) Awards: Off To A Good Start - Certificate of Excellence
EXECUTIVE SUMMARY
Results Period (Continuous Months): October 2004 – May 2005.Start of Advertising/Communication Effort: October 4, 2004.Base Period: 12 month rolling trends, June 2004 – September 2004.
Discount clothing stores usually follow the adage, “pile 'em high and watch 'em fly.” Promise quantity at low prices and people will flock to your doors. K&G...